Digital space becomes more modern and number of thriving campaigns grows around Georgia day by day. There are people who looked at items in a creative way, unveiled Digital Creative Agent from a scratch which will take over our newsfeeds along with brings international rewards. Vakho Vakhtangishvili is behind that will process, Executive Movie director and Co-founder of ”Leavingstone”, that shared his exposure to CBW:
To kick this off of, ?what inspired the development of Digital Creative Agency – Leavingstone, where did you satisfy the other founders?
I met my partners at ESM Tbilisi Business School, that may be currently under Totally free University of Atlanta. The idea of creating ”Leavingstone” emerged at the end of the second word when we did each of our Marketing subject observed out we were into Marketing and Advertising. Although, many of us didn’t like old fashioned way of doing it, therefore we looked through the camera lenses of computers as well as internet. We found ourselves more cost-free in digital room or space and were looking for the way how to apply the technology for getting product/service marketing goals.
We unveiled our company with only a couple of projects in The year 2008, I assume they were successful as we simply concluded them. It was not straightforward to do business simultaneously together with extreme studies during ESM, that has its reputation for. Besides, we had been very young, lacking practical experience.
In 2010, Facebook was gaining traction around Georgia and we idea it would be a great software to hold relationships among brands and customers in a meaningful approach, as consumers have been spending more and more time online than offline. Obsessed with these ideas we were an opportunity from TBC Loan company to participate in a competitors among advertising businesses, where the main goal would be to find creative purposes of Facebook platform with regard to brand communication. We happened to be lucky to help win, got your first big client and actually, if we evaluate the industry in terms of famous milestones, this was your how the social media marketing begun as a new guidance in Georgia.
Who have you got on your team, conduct your roles transform according to specific situations?
If we glance at Leavingstone through the Time perspective we are quite expanded. We have 120+ staff members, so we should simplify the meaning of ”team”, it really is just two or whole company. We are proud that staff start their employment as creatives or designers, ending with growing to be advertisers or job managers.
Each and every one is absolutely important, these represent the people who produce the fecal material work that should be desirable, interesting, engaging and naturally, should correspond to your goals of the clientele. Of course, from time to time there are projects that needs additional inputs from jobs that we might not have, for such moments, most people either have to get on the shoes of that differ person or make use of outsource.
What the social marketing field like in Tbilisi? Do you believe the city is becoming far more innovative?
Both social media and innovation lines individuals lives go back to persons. As I see, there are far more and more people? excited using digital space despite it is a product creation or marketing, these are happy to educate their selves and invest time, keen on experiment. Sooner or later, we are getting to what ecosystem of Tbilisi is now better, diverse, refined… There’utes still a long way to the level of Western Europe, as well as the States at all.
As to get Geolab, what is the environment you will be tended to create now there?
GeoLab is an innovation laboratory, where we want to spark the love for electric in young people. GeoLab may be very democratic as it provides natural environment and resources for your ideology as well. We predict that it is possible to perform great things with the help of recommendations and knowledge of electric, even if you are alone resistant to the huge problem. The room was designed in a way to have the feeling of various reality as it is inside computer games, where the world thinks ourselves better. GeoLab is a game, where students challenge each others’ knowledge and are motivated to get better versions of themselves. This is what we all wanted to create. Everything we feel right now is that often one space seriously isn’t enough to bring this specific tech obsession for you to larger number of people. Hence we are experimenting a models of remote knowledge so we could affect more at a time along with places that are sadly forgotten, like areas of Georgia where definitely amazing, talented adolescents live and they insufficient such opportunity.
How significant is it the number of professionals to grow in modern technology field; What will are the most crucial result of the idea?
It is extremely important. Not only in technology, but in creative this comprises technology together with other fields as well. We start to use builders, we need artistic people who believe in their very own ideas and have relevant skills to create anything they want to, would it be a mobile or portable application, new marketing campaign or even a company. These people are pushing economy, way of life, life and bring substantial measurable, even non-measurable principles like happiness. Transform is good and these will be people who bring the change.
What methodologies and techniques do you implement in developing yourself as Co-founder of accelerating companies?