Gepra's New Service ( space ) Customer Journey Guide for Companies


PR and Marketing communications agent Gepra?introduces new service to your market- ?Customer Journey Plan (CJM) – visualization of the corporation and user partnership.

CJM reflects the steps that the customer goes over before receiving the services, in the process of it and after the service. It is deemed an instrument for companies to improved observe their customers’ requirements, what causes their full satisfaction, and what causes a discontent. Tako Varamashvili, Customer Romantic relationship Consultant, spoke in regards to the need to introduce identical service and the answers to specific problem

Why did you attempt to introduce CJM service to Georgian industry?

Creating a map helps the organization to evaluate and clear away the barriers that the company has in contact with the customer. A lot of companies are using Customer Journey Map, despite the fact that it’s still innovative for the Georgian market. “Gepra” could be the first organization to produce this service. Creation of CJM isn’t an one-time job. It requires a complicated approach, as it is necessary to constantly review and update all phases of your relationship between the enterprise and its customers. This service was implemented by simply analytical and exploration services, based on the degree analysis of industry demand.

Why should organizations use this methodology precisely what different possibilities and also advantages does the program provide to your customers?

Customer Journey Map lets our clients for more information regarding, evaluate and evaluate the needs, behavior along with attitude of their prospects. As a result of research, details can be developed possibly by customer-oriented new products plus services, or by just improving existing kinds and offering an alternate way to enable the organization so that you can optimize marketing charges and target promoting campaigns. Often, agencies complain about the outflow of customers. They use their services simultaneously and then for many reasons refuse to get close to with them. One of the talents of the CJM is that it distinguishes problems and defects, and generates innovative ideas.

How is Prospect Journey Map getting created and what material should one possess for creating it?

First of all, you should be aware precisely what business model the company uses, what is the structure in the organization. After that, it comes down analysis of procurement, post-sale processes and expert services, or product purchase stages. The next step is to setup types of users plus so-called using personification methodology, dedicated to the establishment with clients’ personalities. Users provide their behaviors, behaviour, and touch details with the company, are grouped into several groupings and are represented by simply their personalities, which supports companies better have an understanding of their customers. The final position of creation of CJM is usually visual imagination associated with users’ journey map. The design of the map will be distinguished by the diverseness of points regarding contact with the business model along with customers of the corporation. CJR is a unique provider for companies that offer the same opportunities for both B2B and B2C segment. A user’s mobility chart will optimize directories and gain thorough information on the customer to help clients to develop client-oriented, legitimate and purposeful proposals and to improve active and potential expertise.



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